… or white people. Or Asian people. Or Latino people. They care about green dollars. Nothing more, nothing less – just money. OK?
Of course this comes after the uproar over Superbowl commercials. If you’re anything like half of the game’s viewers, you tune in specifically to see the commercials. Unless your team is playing, the most entertaining part of the game is the commercials. I will admit, this year’s commercials fell a lil’ short. IDK what was going on with advertisers this year, but the majority of the commercials missed the mark.
For example, in one of Doritos “fithy-lebem” commercials, “The Best Part,” there was hella inappropriateness. Like, I felt violated after I saw this madness. I watched the game alone this year, but I did have the “Blank Negro Stare” poppin’ off. I even Tweeted it, then one of my new Caucasian friends urged me to throw in a “Blank Cracka Stare,” too. I think I still feel violated.
With all the bad, there were a couple to balance out the foolishness. My favorites were the Audi commercial that had all of my social networks vowing to “hit ‘em with the Kenny G,” all day yesterday. And of course, another Doritos commercial that had us sprinkling the crunchy goodness over everything from ourselves to our tax returns, pay stubs and lottery tickets.
Now, my favorite happened to be the one commercial causing the most controversy amongst black folks. If you haven’t seen it, take a gander:
Now, tell me, what is wrong with that? When I saw that one, I laughed from a good, healthy place for at least two minutes. You see this woman after her husband about his consumption of all this junk food that is NO good for him, then you see them both enjoying a can of Pepsi Max. They share a smile, a young white girl takes a seat on a bench beside them, he gets caught looking at her. The wife gets pissed and throws the can at her husband. He ducks, she hits the white girl.
A whole gaggle of Negroes, men and women are offended. Apparently, it encourages domestic violence against men while reinforcing the stereotypes of angry black women and black men wanting to secretly be with a white woman. All day long, I heard the question, “what if the roles were reversed?” To that I say, it was a commercial. A frickin’ 25-second, advertisement for a product.
Since when do we look to commercials to be the most positive thing on TV? The job of commercials is to be memorable so that you can associate that euphoric feeling of amusement when you see the product in the store and BUY IT! Advertisements aren’t meant to be the litmus test for tolerance.
Commercials actors are, more often than not, caricatures of people and creatures. If real people sold products, there would be no need to look for specific types or racially ambiguous people. We’d buy everything based on word of mouth. Nobody is up in arms about the Geico gecko misrepresenting amphibians. Nobody cares that the Mayhem guy for Allstate makes my nieces and nephews fear crazy-looking white guys. But, because black folks feel the need to look for racism in everything, they found it.
Quite frankly, I’m sick of it. This racism witch hunt is an insult to people who had to endure actual racism, not just hurt feelings. My suggestion, if you don’t want to see anymore of this kind of thing, throw out your damn TV and disconnect from your broadband. This shit is all around you. Advertisers are equal opportunity offenders. Don’t like it, don’t buy it. Move the hell on and find something else to be offended over.